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New Name Heralds New Product Era - First £99 DAB Digital Radio Announced

VideoLogic introduced its PURE brand name in October 2001 for a range of premium home entertainment and consumer audio products including the acclaimed PURE DRX-601EX portable DAB digital radio. The change in name reflects the changing nature of the division's product range, which has broadened from its PC video and graphics focused origins to include award-winning consumer products in support of the new technology areas being developed by Imagination. These already include digital radio and home audio systems, and will in future encompass digital video in TV and DVD's and wireless communication enabling advanced digital media distribution in the home environment.

Says Kevin Dale, president, PURE Digital: "The PURE brand has been very well received in the marketplace, building on the equity of our highly respected VideoLogic brand. We've chosen the occasion of the launch of our truly revolutionary third-generation DAB digital radio products, the PURE EVOKE-1 and DRX-701ES, to make PURE our primary brand."

PURE Digital announced its PURE EVOKE-1 DAB digital radio earlier this month. The revolutionary EVOKE-1 is the world's first sub-£100 DAB digital radio. At this price point the superb sound quality and content of DAB digital radio is finally accessible to the mainstream of UK consumers. PURE Digital today announces the launch of the PURE DRX-701ES, the next generation DAB digital radio tuner based on Imagination's META and ENSIGMA technologies (see separate press release).

The existing network of VideoLogic distributors and retailers will carry the PURE product range. The newly named PURE Digital division will continue to use the well-known VideoLogic brand for certain product categories.

The full range of PURE Digital products can be seen at www.pure-digital.com.
 
About Imagination Technologies
Imagination Technologies Group plc is an international Intellectual Property (IP) licensing company that develops, licenses and supplies market-leading multimedia and communications IP including 2D/3D graphics, digital video, digital signal processing, audio and speech technologies for the consumer entertainment and PC markets. It supplies both licensable IP and advanced development tools to leading semiconductor and consumer electronics companies worldwide. Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and is publicly traded on the London Stock Exchange (FTSE:IMG). See: www.imgtec.com.

About PURE Digital
PURE Digital - a division of Imagination Technologies - produces a range of innovative, award-winning products in the consumer entertainment and PC markets. The product range today addresses areas including digital radio; digital home audio; PC graphics / video and audio; and in the future will extend to digital video for TV / DVD and wireless LAN for effective digital media distribution in the home. PURE Digital also designs and licenses advanced production-ready systems for consumer electronics, arcade, gaming and hi-fi companies.
See: www.pure-digital.com.

Contact:
David Harold/Julia Horne tel +44 (0)1923 260 511
PURE Digital fax +44 (0)1923 270 188
Home Park Estate email:
david.harold@pure-digital.com
Kings Langley
Herts WD4 8LZ