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Samsung Becomes First Manufacturer in Korea to Use SRS WOW Technology for Television Market

The companies' recent licensing agreement allows for the license of SRS Labs' patented WOW(TM) audio technology across multiple Samsung product lines and divisions. This new television product marks the second division within Samsung to feature WOW. Earlier this year, the portable audio division featured WOW in yepp® digital audio players and microcomponent stereo products.

"The new Samsung TV featuring WOW is further demonstration of our growing collaboration," said Ted Franceschi, executive vice president and general manager for SRS Labs. "This combination of Samsung's leading edge design and our leading edge audio enhancement results in a stylish TV that delivers a high quality audio experience ... a truly fantastic product. We are excited and pleased to continue to expand the engagement within multiple product lines of Samsung."

"We are pleased to introduce the popular WOW technology to the Korean market through some of our most innovative consumer electronics products, including this new LCD TV," said Peter Kim, marketing manager from Samsung. We are looking forward to implementing value-added SRS audio technology features in future products."

Samsung is utilizing Micronas' popular MSP 3420 TV chip solution with SRS WOW for this new LCD TV featuring SRS WOW. As part of SRS Labs' ongoing platform strategy to achieve comprehensive coverage for its technology solutions within key vertical high volume and high growth product markets, it has partnered with Micronas, one of the leading suppliers of TV IC solutions. Through its chip platform strategy, SRS Labs' audio technologies have become broadly available in both analog and digital implementations from various chip partners including: AKM, Analog Devices, LG Electronics, Micronas, NJRC, Philips, ST Microelectronics, Toshiba, ASP Microelectronics, and Renesas (formerly Mitsubishi Electric).

SRS Labs' technologies address all types of television products, from standard analog color and black and white models to the latest advanced projection, LCD, plasma and HDTV (high definition television) sets. The company's WOW technology is a combination of SRS Labs' SRS, TruBass and Dialog Clarity technologies in one optimized solution for the ultimate enhancement of mono or stereo television models. WOW compensates for the limitations inherent in the smaller speakers that are usually found in televisions by providing a panoramic audio image that extends the sound in both the vertical and horizontal planes and creates the perception of deep rich bass.

About WOW

SRS WOW technology is a leading audio enhancement solution for a nearly all types of audio products. Over 300 million hardware or software products have been shipped or downloaded that include the powerful WOW audio feature. It provides stunning improvement to the fidelity of sound from any size speaker or headphone, ranging from ultra miniature size to ordinary sizes. By the inclusion of several legendary SRS technologies, WOW significantly enhances audio playback with an immersive sound image and incredible, deep rich bass in any electronic piece of equipment, satisfying even the most discriminating listeners. WOW is an invaluable audio solution for manufacturers of mobile or portable devices that have tiny speakers, in addition to products in which speakers are located close together, such as televisions and desktop PCs. Hardware and software products that feature WOW include mobile phones from Sharp, Microsoft's Windows® Media Player series software products, car CD receivers from Kenwood, as well as televisions from Sony and Sharp. WOW is also available in the latest Sony Vaio multimedia PC, and popular new portable digital players from Samsung and eDigital.

WOW provides television manufacturers with the ability to instantly improve their product's overall sound quality. It delivers an incredible listening experience to any music genre providing the perception of deep, rich bass and an amazing 3D listening experience. WOW has been designed with product manufacturers in mind and includes many customizable settings that can be adjusted and optimized to for a particular product application or can be extended to the user interface or product controls to allow the consumer to set their preferences. Features include available sampling rates from 8 to 44 kHz, headphone or speaker selector, choice of eight speaker size settings based on the low frequency cut-off of the drivers, choice of mono or stereo input modes and more.

About Samsung

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunications and digital convergence technology. The company manufactures a wide range of products from consumer audio/visual and computer-related products, telecommunications and home appliances to semiconductors and is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Established in 1969, today it employs over 63,000 people in 47 countries worldwide. Samsung Electronics is listed on the Korea Stock Exchange (05930) and reported total sales of US$25.9 billion in 2001. BusinessWeek ranked Samsung Electronics first in its Information Technology global ranking for 2002.

About SRS Labs, Inc.

Celebrating a decade in audio technology innovation, SRS Labs has become a recognized leader in the advancement of audio and voice technology. The company works with the world's top manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs' technologies can be heard through products ranging from televisions, DVD players, cell phones, car audio systems and computers. The company also offers hardware and software tools to professionals and consumers for the production and broadcast of content featuring SRS Labs' technologies. SRS Labs' wholly owned subsidiary, ValenceTech, is located in Hong Kong and provides custom ASICs and standard ICs to leading manufacturers worldwide. Based in Santa Ana, Calif., the company also has licensing representation in Hong Kong, Japan, Europe, and Korea. For more information about SRS Labs, Inc. please visit www.srslabs.com . The information on the above-referenced websites is not incorporated by reference into this press release.

For further information, please contact: investors, Tami Yanito, ext. 3093, tami@srslabs.com , or media, Jennifer Drescher, ext. 5010, jenniferd@srslabs.com , both of SRS Labs, Inc., +1-949-442-1070.